You hear the term custom business cards you think about the traditional business card with contact information on it and probably not much else. Even when it comes to something like custom business cards, the first thing to come to mind is still the basic image of a normal business card, because this is the most typical type of business card people get done.
But online business card printing actually deals with quite a bit more than this basic definition would suggest, and really any kind of card in the right shape will use a similar printing method, and is still technically a business card. So let us get into the custom business cards you might make if you want to. The first kind that has been gaining quite a bit of popularity in the past few years is the loyalty cards people can punch each time they come into your store. When they make a purchase, they get a stamp and after twenty stamps or punch marks, they get something free.
This is a great way of generating return business and encourages people to become more loyal to your company. Of course, this only really works if you sell something that people are going to be buying often. I doubt a car dealership could make much use out of something like this, though it would be interesting to see them try. The next thing you can do is just make your business card into a coupon as well. When you hand them the card you have your contact information and everything on it but the card is also supposed to be to you for them to get a discount.
Something like this works well if you have somewhere you want to put a stack of your business cards for people to take. That way they will have a good reason right away to come in and give you business. You might even put a time limit on the offer to encourage them to act quickly so they will not forget. You can also have your business card double as an appointment card. This works great if you are going to be setting up appointments impulsively. Hand them a business card that has the appointment time on the back of it. Now they have a very good reason to hang onto your business card.
Lastly, you can use your business cards as mini surveys for people to take. Hand them out after a purchase was with a mini questionnaire on it and tell them to give them back to you later. A good way to encourage them to do so is by giving them a special deal if they bring the card back.
There are plenty more ways to make use out of custom business cards. It is up to you to find a way to use them effectively with your business.
But online business card printing actually deals with quite a bit more than this basic definition would suggest, and really any kind of card in the right shape will use a similar printing method, and is still technically a business card. So let us get into the custom business cards you might make if you want to. The first kind that has been gaining quite a bit of popularity in the past few years is the loyalty cards people can punch each time they come into your store. When they make a purchase, they get a stamp and after twenty stamps or punch marks, they get something free.
This is a great way of generating return business and encourages people to become more loyal to your company. Of course, this only really works if you sell something that people are going to be buying often. I doubt a car dealership could make much use out of something like this, though it would be interesting to see them try. The next thing you can do is just make your business card into a coupon as well. When you hand them the card you have your contact information and everything on it but the card is also supposed to be to you for them to get a discount.
Something like this works well if you have somewhere you want to put a stack of your business cards for people to take. That way they will have a good reason right away to come in and give you business. You might even put a time limit on the offer to encourage them to act quickly so they will not forget. You can also have your business card double as an appointment card. This works great if you are going to be setting up appointments impulsively. Hand them a business card that has the appointment time on the back of it. Now they have a very good reason to hang onto your business card.
Lastly, you can use your business cards as mini surveys for people to take. Hand them out after a purchase was with a mini questionnaire on it and tell them to give them back to you later. A good way to encourage them to do so is by giving them a special deal if they bring the card back.
There are plenty more ways to make use out of custom business cards. It is up to you to find a way to use them effectively with your business.
No comments:
Post a Comment