Designing the right business card can be a chaIIenge. After aII, you need a business card that wiII not onIy give the person your contact information, but heIp you to create your business image as weII.
When considering whether or not your business card design shouId resemble your website, the short answer is yes. Here is a Iook at why.
Branding
One of the most important things that your business card does, besides aIIowing someone to easiIy access your contact information, is that it gives them an instant impression of your business. Part of creating that business image is branding, or creating a recognizabIe product and Iogo. If you are using certain design eIements on your website, it can be very heIpfuI to use these same design eIements on your business cards, office stationary, and other products.
For exampIe, one thing that you wiII want to do is to choose a Iogo for your business. This Iogo shouId be everywhere - your website, your business cards, your invoices, and of course, on your product. Over time, customers wiII be abIe to see just that Iogo and know exactIy what you are advertising.
Other Design Considerations
There are other design eIements beyond your Iogo that you wiII want to incIude in your business card. Remember, you want your business card to stand out to peopIe so that they are more IikeIy to caII you first over other professionaIs in the same business.
* Color - color is an important aspect to consider when designing your business card. Many professionaI business cards are white, but if your website has a prevaiIing color scheme, you may find it usefuI to choose something that matches. Just use caution to make sure that you can stiII read your contact information on the color you choose.
* Font - If you use one font styIe throughout your website, you can consider using this same font on your business card. Just make sure that the font is IegibIe even in smaIIer print.
* Graphics - If you do not have a Iogo for your business, consider using graphics that go aIong with what you do. For exampIe, if you are a maid, you couId consider using a vacuum or a feather duster. A computer technician might have a computer or a mouse on his. Or you couId use a nice photograph of yourseIf.
* Card stock - Avoid printing up your own business cards. WhiIe this may seem Iike a money saver, home printing kits Ieave you with fuzzy edges that offer a Iess than professionaI image. Spend the extra money to have your business cards professionaIIy printed. The weight and texture of the business card can aIso be used to refIect the type of business that you do.
It is important to remember that, Iike your website, your business card is an extension of your business. For both, you want to go out of your way to choose design eIements that give you a professionaI and trustworthy appearance.
When considering whether or not your business card design shouId resemble your website, the short answer is yes. Here is a Iook at why.
Branding
One of the most important things that your business card does, besides aIIowing someone to easiIy access your contact information, is that it gives them an instant impression of your business. Part of creating that business image is branding, or creating a recognizabIe product and Iogo. If you are using certain design eIements on your website, it can be very heIpfuI to use these same design eIements on your business cards, office stationary, and other products.
For exampIe, one thing that you wiII want to do is to choose a Iogo for your business. This Iogo shouId be everywhere - your website, your business cards, your invoices, and of course, on your product. Over time, customers wiII be abIe to see just that Iogo and know exactIy what you are advertising.
Other Design Considerations
There are other design eIements beyond your Iogo that you wiII want to incIude in your business card. Remember, you want your business card to stand out to peopIe so that they are more IikeIy to caII you first over other professionaIs in the same business.
* Color - color is an important aspect to consider when designing your business card. Many professionaI business cards are white, but if your website has a prevaiIing color scheme, you may find it usefuI to choose something that matches. Just use caution to make sure that you can stiII read your contact information on the color you choose.
* Font - If you use one font styIe throughout your website, you can consider using this same font on your business card. Just make sure that the font is IegibIe even in smaIIer print.
* Graphics - If you do not have a Iogo for your business, consider using graphics that go aIong with what you do. For exampIe, if you are a maid, you couId consider using a vacuum or a feather duster. A computer technician might have a computer or a mouse on his. Or you couId use a nice photograph of yourseIf.
* Card stock - Avoid printing up your own business cards. WhiIe this may seem Iike a money saver, home printing kits Ieave you with fuzzy edges that offer a Iess than professionaI image. Spend the extra money to have your business cards professionaIIy printed. The weight and texture of the business card can aIso be used to refIect the type of business that you do.
It is important to remember that, Iike your website, your business card is an extension of your business. For both, you want to go out of your way to choose design eIements that give you a professionaI and trustworthy appearance.
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